academyBAU: How to exhibit successfully - 10 steps towards trade fair success. What are your objectives for your trade fair appearance? Do you primarily want to gain new customers, promote your company’s image or present new products? The planning of your entire trade fair appearance depends on how you defi ne your trade fair objectives: from your choice of stand space, through to the design of your stand, inviting visitors and looking after guests at your stand. Here you find the new academyBAU flyer.

Messe Muenchen International has introduced "Your key to trade fair success" to help you make the most of your time at  BAU 2013 and to ensure that your trade fair experience is as successful as possible. Here you find more information.