Strategic alliances
BAU and the Fraunhofer Building Innovation Alliance launched a strategic alliance for BAU 2011. This cooperation, between the world´s leading trade fair for architecture, materials, systems and Germany´s foremost building research institution, is intended to be a long-term partnership. The Fraunhofer Building Innovation Alliance supports BAU with its expertise and its network – and vice versa. At BAU 2011, the Fraunhofer Building Innovation Alliance – in cooperation with the German Federal Ministry of Transport, Building and Urban Development – and BAU put on the special show entitled 'Intelligent Building'. At BAU 2013 the Fraunhofer Building Innovation Alliance is organising a top-quality special show on the latest trends from building practice and research.


The successful and long-standing partnership with ift Rosenheim, the leading institute for window technology, is also being expanded into a long-term strategic cooperation. This involves intensifying the collaboration at national and international level, in particular in the form of coordinated marketing measures. In particular the exhibitors in the window and door segment will benefit from an enhanced media profile in Germany and abroad.


International alliances
The alliance with the trade fair 'TURKEYBUILD Istanbul' and Turkey's Building Information Centre (YEM) raises the profile of the BAU brand in Turkey. The partnership with YEM affects in particular joint marketing support and a presence at each other´s press conferences and in advertising. In April 2013, for example, BAU will for the fourth time, be the exclusive German trade-fair partner at 'TURKEYBUILD Istanbul' organised by YEM.


One alliance with above all international importance is the alliance with the Builder's Association of India (BAI), in place since BAU 2011. The Builder's Association of India is the leading trade association in India´s building industry. Through coordinated marketing measures, the aim is to enhance the profile of BAU and its exhibitors in the growth market of India.