Dr. Jörg Vogelsang, stand director of Chemical Company BASF, sees in BAU “the ideal platform for addressing customers from the construction industry. The construction industry is one of our most important end customers – and BAU 2009 offers the opportunity to give our customers a complete overview of our know-how regarding concrete additives, industry and sports flooring, varnish and coating as well as heat and acoustic insulation. We would like to show architects, planners, craftsmen, traders and private visitors how to construct energy-efficient, secure and comfortable buildings using our products. Energy-efficiency for construction and renovation is a crucial contribution for climate protection. Here, the specific needs of our quite diverse customers are the decisive factor for the development of our innovative raw materials, exclusive finished products and customized system solutions."